Marketing attribution that shows its work.
Your ad platforms claim more than you sold. Roivenue splits each order across its clicks and the impressions click-based tools miss.
before the last click
Weekly performance
Demo account
You are required to act on numbers you don't trust.
Every platform reports its own performance. Add the claims together and you have sold more than you sold. Free web analytics misses impressions and most cross-device journeys. And next month's budget gets set on those numbers anyway.
Meta and Google both claim the same order.
Each platform grades its own homework and gives itself an A. Neither is lying. Each sees only its own ads, so each takes the whole order.
GA4 says cut Meta prospecting. Meta says it's our best channel.
GA4 counts clicks, so ads people watched but never clicked earn nothing and get cut first. Next quarter is quieter, and nobody can say why.
Finance asked for one number. We had three.
On some sites, less than half of users can be tracked. Each tool fills the gap its own way, so the numbers never agree, and none of them is the real one.
One sees too little. The other claims too much.
Roivenue models in the Meta views GA4 misses, then splits each sale across the channels that earned it.
Most attribution is wrong before the maths starts. So we fix the data first.
Multi-touch attribution is only as honest as the path it is given. Roivenue completes the path first, then runs a model you can open and lets you ask it questions.
Synthetic Impressions
View-through attribution inside Meta, YouTube, TikTok, Snap and Pinterest, modelled from the impression data your ad platforms send through our connectors. Views that click-based tools ignore become touchpoints, and the upper funnel stops being the first line cut from the budget.
- No third-party pixels. Modelled from the impression data in your connectors.
- Shared, not claimed. Meta counts the views, Meta counts the sales, Meta sends the invoice. Roivenue gives every channel on the path its fair share.
- Substantially more touchpoints than cookie-only tracking.
Cross-device attribution, with or without cookies
Path Stitching joins the phone where the ad was viewed to the laptop that bought, with high measured accuracy on real client data, so one customer on two devices is counted once.
- Path Stitching: joins devices into one journey, with high measured accuracy on client data.
- Three consent modes, GDPR compliant by design.
- Customer ID, device ID and Path Stitching AI join the same person.
A white-box model you can open
White-box attribution trained on your own behavioural data. Switch between AI data-driven, linear, first and last touch, set how long a customer journey can last, and weight any source or campaign up or down. Every share traces back to the touchpoints that earned it, so your analyst can check our work.
- Methodology documented in full.
- Raw Path Export hands the evidence to your own warehouse.
- Custom touchpoint weights for any source, medium or campaign, to test what the model assumes.
Budget Optimizer: where the next euro goes
Attribution tells you what happened. The Budget Optimizer fits a response curve to every channel and recommends a split for the same budget, so you walk into the planning meeting with the move, the expected result and the numbers behind it.
- Same budget, better split. It shows where each channel stops paying back before you spend there.
- Free in every plan. No extra licence for the part that tells you what to do.
- You stay in control. Roivenue shows where the next euro should go, and nothing changes in your ad accounts until you change it.
See it on relevant demo data. 45 minutes, with a one-page summary for Finance at the end.
See what your attribution misses →Dashboards make you hunt. Roivenue answers.
Pick a question. R-AI, the analyst inside Roivenue, runs it against your attributed data and answers with a table or a chart. The same questions work from Claude or ChatGPT through the MCP server.
- In the app or in your AIAsk R-AI inside Roivenue, or connect Claude, ChatGPT, Gemini CLI, Gemini Enterprise or Perplexity through MCP, with your permissions. Every call is logged.
- Analysis on requestAsk in plain English and get a table or a chart, from a single number to a full channel comparison.
- Dashboards and custom dimensionsIt builds dashboards for you and sorts your data into custom dimensions, so reports follow the way your team thinks.
What changed when the numbers were complete.
Results published with the clients behind them, and words from the people who had to defend the budget.
While spending a big portion of budget on social media and display, the ability to attribute impressions from Walled Garden platforms is crucial to all our brands.
It turned out that we looked at Facebook very strictly from a performance marketing perspective. Roivenue showed that some activities on social media have a greater impact on the purchasing process than we thought. This led us to change our tactics.
It equips us with the knowledge to make informed decisions and enables us to confidently expand and invest in channels we had previously approached with caution.
Saving 10 hours a week on manual exports from ad platforms. My team can now focus on the actual analytics work instead of burning time on gathering the data.
Check the fit before you book.
Attribution pays off when there is something to attribute. If the right-hand column describes you, save yourself the call.
A good fit
- You advertise on two or more platforms, Google and Meta for example
- Your customers convert online: an order, a lead, a subscription or a deposit
- You need to know what each channel really earns before you move budget
Not yet, or not us
- You advertise on one platform only
- Your sales close offline, with no online trace
- You are looking for someone to manage your campaigns. We do not run ads for you
Book a 45-minute demo, built around your channels.
Bring your channel list and today's report. We show where your customer path goes dark and what that changes in your budget.
- 0 to 15 minYour stack. Your channels, how you report today, who has to believe the number.
- 15 to 35 minWhere your data goes dark. Consent, the cross-device gap, ad views no click-based tool counts, and channels claiming the same sale.
- 35 to 45 minWould it change a decision? Roivenue on relevant demo data, and a straight answer.
Book your demo
Three fields and one optional question.
Request sent
A consultant will reply to to arrange the demo.
Not ready for a call? Take the report. Argue with your ad rep first.
- The median gap between platform-reported credit and credit measured by Roivenue, by channel
- How much of the path consent loss and cross-device loss remove, benchmarked across our client base
- The five questions that make a platform rep go quiet
- A one-page scorecard to grade your own attribution setup
Prefer to start with your own setup? The free self-audit checks whether your paid media measurement is working.
Every feature in every plan.
The plan follows the size of your site. It does not rise with your ad budget.
Starter, Plus or Enterprise, set by the size of your site. Impression tracking, the transaction feed and Raw Path Export are add-ons on any plan. Prices in EUR.
See plans and pricing →What people ask on the first call.
Eight questions we hear on first calls, answered the way we answer them in the room.
GA4 credits the clicks and visits it can see. An ad that was viewed but never clicked gets nothing, and so does a visit it cannot tie to the same person. Roivenue adds the views inside Meta, YouTube, TikTok, Snap and Pinterest through Synthetic Impressions, joins devices with Path Stitching, and lets you open the model to see why each channel got its share.
Each platform counts every conversion it touched, so the same order shows up in several reports and the totals add up to more than you sold. Roivenue counts each order once and splits it across all channels, so the channel figures add up to your actual revenue.
It depends on your consent rates: on some sites, less than half of users can be tracked. Visitors who decline cookies are measured in anonymous mode or excluded, depending on the consent mode you choose.
Access to your ad platforms and whoever manages your site's tags. Connectors and the model are live within days of signing, and you get a written tracking plan before you sign.
They answer different questions. MMM sets the budget split across quarters from two to three years of weekly data; attribution shows which campaigns earned this week's orders. Roivenue UMM imports your MMM and experiment results and shows them next to attribution. If you do not have an MMM yet, ScanmarQED, our parent company, builds them.
Yes. Exports send the data you choose to your warehouse, daily or one-off, and R-AI answers questions in plain English inside the app. With Roivenue 3, the MCP server lets Claude and ChatGPT query your data with your permissions.
No. Plans are set by the size of your site and every plan has every feature. Your price stays the same whatever you spend on media.
Roivenue is ISO 27001 certified, GDPR compliant and hosted in the EU. A DPA and the sub-processor list are on the Security page, and your data is deleted 30 days after a contract ends.
See where your budget actually went.
45 minutes on relevant demo data. You leave with a summary for Finance and your price.