Roivenue vs. Visual IQ
Comparing different vendors based on their website info with heavy marketing lingo or making heads and tails from a few sales pitches can deem a tricky and drudgery task. That’s why we made a structured comparison of 15 key attributions features between Roivenue and Visual IQ.
Attribution Scorecard 2018
Have a look at our comparison of features across the attribution platforms
|Cross-channel AttributionVendors are able to provide multi-touch cross-channel attribution (TV + Digital + Print, etc.)|
|Unified Marketing Mix ModelVendors are able to integrate Marketing Mix Modeling with Multitouch Attribution Modeling within the ecosystem|
|IndependenceVendors are not owned by an agency, research company, DSP or adexchange|
|Cross DeviceVendors are able to provide Cross Device matching and deduplication within the platform|
|Viewbility and fraud of adsVendors have either a fraud detection system or its algorithms assign zero weight to non-viewed and fradulent ads|
|Multiple and custom DDA modelsVendor provides more than one Data Driven Attribution model and are able to customize the model for each client|
|Separate Acquisition and Retention AttributionVendor have the capability to distinguish between first time buyers and repeated buyers and are able to calculate attribution separately for acquisition and retention campaigns|
|Automatic model updateAttribution calculations run all the time and don't require a manual refresh|
|CLV AttributionVendors are able to calculate CLV of customers and optimize for it as well as for a single-purchase scenarios|
|Data Export and BI IntegrationsVendors are not locking clients in silos. They have a public API and BI integrations for data export and further analysis|
|Attribution path lengthVendors are able to feed the algorithm with customer journeys of unlimited length (number of touchpoints)|
|Impression based (view-through) AttributionVendors are able to incorporate impression based data from multiple DSPs and ad networks into attribution calculation|
|Fast onboardingVendors are able to get the client up and running under two months|
|Customizable Channel definitionClients are able to define their own channels and which traffic and ad goes into that channel across different platforms and set-up their level of granularity with which they want to see results of Attribution modeling|
|CostThe cost of the solution is less than $250,000/year|
|Click to show the rest of the table|
Have a look at the full rankings of the Attribution Scorecard 2018
Over the last few years several major attribution vendors were acquired by major digital ad players. Which in turn made a lot of clients feel uncomforable with their results. Some even abandoned those providers altogether. When looking for the ultimate source of truth clients are now opting for solutions that are independent of agencies, DSP or adexchanges.
Time is money. Marketers today can‘t wait weeks for the data. They need it within a hand's reach and they need it without delay. Models that are updated automatically to reflect changes happening, allow marketers to make confident decisions based only on the most current data.
We hate silos.
Companies today have a lot of data centers and clients don't have to be locked out of it. A reasonable question to ask would be whether your vendor is providing you with the opportunity to make a further use of those data. Wide-ranging possibilities of data usage can help you to produce a meaningful analysis - doesn't matter if you are marketer, analyst or just curious.
What does Roivenue offer on top of that?
- A dedicated Customer Success Manager (no, we don't mean an outsourced chat support person but a person who has helped CMOs of many brands with attribution before you).
- Eight week training programme as a part of the deal.
- Discount for longer commitment.
- Experienced Business Consultants that can help you make meaningful budgetary decisions.
- A chance to be a beta-tester of our new features and have a reasonable chance on influencing the future development of the product.
- Team that breaths to accommodate any needs you may have.
- Unlimited number of users.
- Share data easily with your agency.
- Integrate unlimited amount of goals.