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ROIVENUE VS. IMPACT
COMPARISON
ROIVENUE VS. IMPACT
Roivenue vs. Impact
Comparing different vendors based on their website info with heavy marketing lingo or making heads and tails from a few sales pitches can deem a tricky and drudgery task. That’s why we made a structured comparison of 15 key attributions features between Roivenue and Impact.
Attribution Scorecard 2018
Have a look at our comparison of features across the attribution platforms
| Feature | ROIvenue | Impact |
|---|---|---|
| Final Score | 15 | 8 |
| Cross-channel AttributionVendors are able to provide multi-touch cross-channel attribution |  |  |
| Built-in TV AttributionVendors are able to incorporate TV as a touchpoint into customer journey | | |
| Unified Marketing Mix ModelVendors are able to integrate Marketing Mix Modeling with Multitouch Attribution Modeling within the ecosystem | | |
| IndependenceVendors are not owned by an agency, research company, DSP or adexchange | | |
| Cross DeviceVendors are able to provide Cross Device matching and deduplication within the platform | | |
| Viewbility and fraud of adsVendors have either a fraud detection system or its algorithms assign zero weight to non-viewed and fradulent ads | | |
| Multiple and custom DDA modelsVendor provides more than one Data Driven Attribution model and are able to customize the model for each client | | |
| Separate Acquisition and Retention AttributionVendor have the capability to distinguish between first time buyers and repeated buyers and are able to calculate attribution separately for acquisition and retention campaigns | | |
| Automatic model updateAttribution calculations run all the time and don't require a manual refresh | | |
| CLV AttributionVendors are able to calculate CLV of customers and optimize for it as well as for a single-purchase scenarios | | |
| Data Export and BI IntegrationsVendors are not locking clients in silos. They have a public API and BI integrations for data export and further analysis | | |
| Attribution path lengthVendors are able to feed the algorithm with customer journeys of unlimited length (number of touchpoints) | | |
| Impression based (view-through) AttributionVendors are able to incorporate impression based data from multiple DSPs and ad networks into attribution calculation | | |
| Fast onboardingVendors are able to get the client up and running under two months | | |
| Customizable Channel definitionClients are able to define their own channels and which traffic and ad goes into that channel across different platforms and set-up their level of granularity with which they want to see results of Attribution modeling | | |
| CostThe cost of the solution is less than $250,000/year | | |
| Click to show the rest of the table | ||
Have a look at the full rankings of the Attribution Scorecard 2018
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Cross-channel attribution
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Measuring performance means measuring performance everywhere. Nothing less is acceptable, especially when the customer journey stretches over more than one device and a lot of touchpoints.
Real champion vendors are the ones who can incorporate all online channels (including organic) as well as add offline touchpoints. |
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TV attribution can sometimes be a tough nut to crack, yet ignoring offline activities can heavily skew your results.
Big brands still spend big on TV advertising as they know there is just no substitute to it. You simply will not achieve the same scale without it and its impact is something you should think highly of in your marketing ecosystem. |
Built-in TV attribution
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Unified Marketing
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Bringing Marketing Mix Modeling with Multitouch Attribution Modeling can provide better answers and optimization to marketers' efforts.
Even though MTA can get you very far and its importance has skyrocketed with the growth of digital marketing, good old MMM can still come in handy. While MMM's strong point remains offline, having a unified model - MMM + MTA can help to shed a light on the entire customer journey. |
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Over the last few years several major attribution vendors were acquired by major digital ad players. Which in turn made a lot of clients feel uncomforable with their results. Some even abandoned those providers altogether. When looking for the ultimate source of truth clients are now opting for solutions that are independent of agencies, DSP or adexchanges.
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Independence
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Cross Device
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A customer visits your Facebook page on his smartphone, checks your website on his laptop and does a purchase on a tablet. Cross-device matching messes customer journeys and a vendor that is not able to account for that serves a skewed results to his clients.
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Simple math: Ad served ≠ Ad viewed.
Viewability helps to count only impressions that are actually seen by the user. With ad fraud going through the roof, providers who are not able to distinguish between served and viewed impressions are not doing their clients a good service. |
Viewability and
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Automatic
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Time is money. Marketers today can‘t wait weeks for the data. They need it within a hand's reach and they need it without delay. Models that are updated automatically to reflect changes happening, allow marketers to make confident decisions based only on the most current data.
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We believe, you should be able to work with marketing channels in the same way you are used to work with them, evaluate them or conceptually think about them. Anything else is a compromise at the very least, leading to an inability to take proper optimizing action.
Maybe you don't want to see Adwords but you want to split it into search, Youtube, PLA, DSA and GDN. Mabye you want to go even deeper and see the attribution coefficients for every single campaign in AdWords separately. Or on the other extreme – you want to combine display campaigns from different DSPs into one overarching channel. Luckily Roivenue allows you to define your own channel and what traffic and ads go into it. Be plain sailing. |
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What does Roivenue offer on top of that?
- A dedicated Customer Success Manager (no, we don't mean an outsourced chat support person but a person who has helped CMOs of many brands with attribution before you).
- Eight week training programme as a part of the deal.
- Discount for longer commitment.
- Experienced Business Consultants that can help you make meaningful budgetary decisions.
- A chance to be a beta-tester of our new features and have a reasonable chance on influencing the future development of the product.
- Team that breaths to accommodate any needs you may have.
- Unlimited number of users.
- Share data easily with your agency.
- Integrate unlimited amount of goals.
