Roivenue vs. Conversion Logic
Comparing different vendors based on their website info with heavy marketing lingo or making heads and tails from a few sales pitches can deem a tricky and drudgery task. That’s why we made a structured comparison of 15 key attributions features between Roivenue and Conversion Logic.
Attribution Scorecard 2018
Have a look at our comparison of features across the attribution platforms
|Cross-channel AttributionVendors are able to provide multi-touch cross-channel attribution|
|Built-in TV AttributionVendors are able to incorporate TV as a touchpoint into customer journey|
|Unified Marketing Mix ModelVendors are able to integrate Marketing Mix Modeling with Multitouch Attribution Modeling within the ecosystem|
|IndependenceVendors are not owned by an agency, research company, DSP or adexchange|
|Cross DeviceVendors are able to provide Cross Device matching and deduplication within the platform|
|Viewbility and fraud of adsVendors have either a fraud detection system or its algorithms assign zero weight to non-viewed and fradulent ads|
|Multiple and custom DDA modelsVendor provides more than one Data Driven Attribution model and are able to customize the model for each client|
|Separate Acquisition and Retention AttributionVendor have the capability to distinguish between first time buyers and repeated buyers and are able to calculate attribution separately for acquisition and retention campaigns|
|Automatic model updateAttribution calculations run all the time and don't require a manual refresh|
|CLV AttributionVendors are able to calculate CLV of customers and optimize for it as well as for a single-purchase scenarios|
|Data Export and BI IntegrationsVendors are not locking clients in silos. They have a public API and BI integrations for data export and further analysis|
|Attribution path lengthVendors are able to feed the algorithm with customer journeys of unlimited length (number of touchpoints)|
|Impression based (view-through) AttributionVendors are able to incorporate impression based data from multiple DSPs and ad networks into attribution calculation|
|Fast onboardingVendors are able to get the client up and running under two months|
|Customizable Channel definitionClients are able to define their own channels and which traffic and ad goes into that channel across different platforms and set-up their level of granularity with which they want to see results of Attribution modeling|
|CostThe cost of the solution is less than $250,000/year|
|Click to show the rest of the table|
Have a look at the full rankings of the Attribution Scorecard 2018
Simple math: Ad served ≠ Ad viewed.
Viewability helps to count only impressions that are actually seen by the user. With ad fraud going through the roof, providers who are not able to distinguish between served and viewed impressions are not doing their clients a good service.
We don't have to tell you that it costs 5–10 times more to attract a new customer than to keep an old one. You probably also know that totally different channels, tactics and messaging are used for these two separate disciplines. So why would you work with a provider that puts all that in the same bucket?
Calculating attribution for acquisition campaigns together with those targeted at repeated buyers just makes no sense at all. Just saying.
Using CLV, marketers get a powerful tool to help them invest in channels and users with the biggest potential in the long-term. Once you know your cost of acquisition and your CLV, you can get on real stuff - optimizing. Simply put, you can spend more money on acquisition because you simply know it is gonna do wonders. That is exactly how the fastest growing players increase the value of their customer base.
Not having this capability within the system on the other hand is then a pity at least. More likely a disaster if you think about it.
Data Exports and
We hate silos.
Companies today have a lot of data centers and clients don't have to be locked out of it. A reasonable question to ask would be whether your vendor is providing you with the opportunity to make a further use of those data. Wide-ranging possibilities of data usage can help you to produce a meaningful analysis - doesn't matter if you are marketer, analyst or just curious.
Why all the fuss about the impression based attribution or view-throughs? Savvy marketers know that they should not overlook the value gained from impressions. Why? Let's say someone saw your display ad 6 times. He never clicked on it once, but two weeks later made a direct visit to your site and bought. Without impression-based attribution you would never know that direct conversion actually originated from those display ads.
Some people might have forgotten that that’s exactly the reason why you do display ads in the first place. To make your brand recognizable so that you become the brand of choice when the need for your stuff finally arises within the your customers’s head.
What does Roivenue offer on top of that?
- A dedicated Customer Success Manager (no, we don't mean an outsourced chat support person but a person who has helped CMOs of many brands with attribution before you).
- Eight week training programme as a part of the deal.
- Discount for longer commitment.
- Experienced Business Consultants that can help you make meaningful budgetary decisions.
- A chance to be a beta-tester of our new features and have a reasonable chance on influencing the future development of the product.
- Team that breaths to accommodate any needs you may have.
- Unlimited number of users.
- Share data easily with your agency.
- Integrate unlimited amount of goals.