Here’s Why We Decided to Give 10 % of the Company to our Employees
Recently, I ran the numbers and found out that, on average, clients who are with us for at least a year see a 30% increase in their revenue, while achieving a 15% increase in ROI. It means they make more and spend less.
Our goal with a current round of financing is to reach 200 clients in three years time.
Put in real terms, the increase in ROI based on the 30% increase in annual revenue would mean our clients would have an average yearly revenue of 100,000,000 EUR - with 30,000,000 EUR of newly-generated revenue from Roivenue.
And when I say Roivenue, it means nothing else than our loving, smart, hard-working, talented, and dedicated colleagues who believe there's a better way of doing digital marketing, and have the guts to put several years of their careers in to prove to the world that it really is the case.
I once read that with a young company in your hands you stand a chance of creating a little universe where everything can be just right. In my world, I believe that it is only fair that the same people I meet in the office long after the official office hours should reap the benefits if and when the company succeeds.
If a couple of years down the road we turn out to be a major success, I want everybody to be able to buy an apartment. And, if we turn out to be only a moderate success, then I would love our employees to have the liberty to take a short career break and travel around the world - or sit and read books for 6 months - without the need to go to work.
Life is short and those who work hard, should be allowed to play hard as a reward.
That's why we decided to distribute 10% of the company shares to our key personnel as well as to every full time employee.
If you share the same values as we do, come join us. There's a lot of chairs still untaken.
Want to learn more?
Check out our Introduction to Marketing Attribution